01. 'Scoop up slime with a bottle!'

This phrase my colleague said got the mental machinations working. The visuals stuck with me over a few days. I mentioned this to him, and we began brainstorming ideas to make that phrase into a reality.

Our goal became make a bottle no one's seen before! Below are the initial sketches progressing into something we were happy with. There was a lot of reviews to nail down what was going on below the slime. Cityscape? Dead rats and sewer grates? Underground tunnels? We settled on a city skyline. It would then just need that last bit of polish in software like Illustrator and Photoshop.

03.

Bottle designs can look great on paper. However, the bottle's form can really warp a design. I created a 3D model and tested designs to get a closer representation of how they would look in real life. We had also toyed with the bottle's color here.

04.

Arriving at a design we were happy with, we sent the bottles to Specialized's Custom Bottle team. Then we just had to wait a few weeks for them to arrive!

05.

The last piece of this whole project was a card insert. On the front are icons for my colleague and I. The back has a poem written by my colleague. It reflects our feelings when we head out for rides.